The Orchestra of St. Luke’s (OSL) approached our team to refresh their brand, build a new website, and design collateral. To accomplish this, we assembled a team of experienced brand, print, and web designers, as well as, web developers with a deep knowledge of creating websites for performing arts organizations. We were able to pivot the communication materials to showcase OSL’s significant contribution to the advancement of art and culture within their community and improve ease of traditional and online ticket purchasing and making donations on their website.