Orchestra of St. Luke’s

Brand refresh and new website for a world-class classical music orchestra in NYC

Project Overview

The Orchestra of St. Luke’s (OSL) approached our team to refresh their brand, build a new website, and design collateral. To accomplish this, we assembled a team of experienced brand, print, and web designers, as well as, web developers with a deep knowledge of creating websites for performing arts organizations. We were able to pivot the communication materials to showcase OSL’s significant contribution to the advancement of art and culture within their community and improve ease of traditional and online ticket purchasing and making donations on their website.

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Launched

At-a-Glance

  • Brochure Design
  • Brand Refresh
  • Event Invites
  • UX Design

“The brochures look AMAZING. The whole design refresh accomplishes exactly what I was hoping— communicating modernity, accessibility, and vitality while feeling like an organic evolution for a 44-year-old classical musical brand.”

Stephen Litner, Vice President of Marketing & Communications, Orchestra of St. Luke’s

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