After designing BalletX’s previous website in collaboration with brand design studio Modern Good, we were thrilled to have the chance to revisit the project for a website refresh. (We also got to refresh our own excitement for contemporary ballet at an outdoor pop-up performance to kick-off the new project.) The BalletX team experienced significant growth and needed a website that reflected their progress and programs. The website refresh was an opportunity to craft a mobile-friendly website that strategically spoke to multiple audiences: dance & art lovers, dance & art patrons, dance professionals, and dance students. It was a chance to tell the story of the company and its dynamic programs while also creating a powerful business and engagement tool.
