A website refresh for a boundary-pushing ballet studio

Project Overview

After designing BalletX’s previous website in collaboration with brand design studio Modern Good, we were thrilled to have the chance to revisit the project for a website refresh. (We also got to refresh our own excitement for contemporary ballet at an outdoor pop-up performance to kick-off the new project.) The BalletX team experienced significant growth and needed a website that reflected their progress and programs. The website refresh was an opportunity to craft a mobile-friendly website that strategically spoke to multiple audiences: dance & art lovers, dance & art patrons, dance professionals, and dance students. It was a chance to tell the story of the company and its dynamic programs while also creating a powerful business and engagement tool.

Visit the Site


Results / Impact

  • 200+ New Subscribers

“Pixel Parlor is an incredibly insightful, communicative, and respectful creative partner!

- Megan O’Donnell, Associate Director of Operations, BalletX

“We have worked with Pixel on two major web design projects, and each time they exceeded our expectations while sticking to our nonprofit budget.”

- Megan O’Donnell, Associate Director of Operations, BalletX

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