Neighborhood branding for a thriving main street

Project Overview

The Manayunk Development Corporation (MDC) approached our team for a brand refresh that would display the charm and deep history of the area while showcasing the thriving business corridor along Main Street. Our response to the challenge was to create a new brand that built on the equity that existed with the existing logomark. Certain legacy elements such as the iconic Manayunk Bridge were included in the new identity system. Our design team created an extensive secondary series of marks, icons and color system to give the new brand flexibility on future marketing materials and environmental graphics.

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  • Brand Refresh
  • Signage

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