Whitesbog Historic Village

Family-friendly maps and illustrations for a South Jersey farm connecting neighbors to food and community

Project Overview

Whitesbog Village is a historic farm that is known for its cultivation of the first commercial blueberry as well as its local cranberry bogs. The village offers a variety of activities, including historical tours, hikes, music jams, and the annual Blueberry Festival.

Whitesbog Village approached our team for a brand refresh that would modernize their look to appeal to a wider audience without ostracizing the organization’s roots and the generations who had grown up with the farm.

Our response to the challenge was to create a rustic logo that spoke to the historic roots of the village while incorporating bright colors and modern typefaces that would appeal to multiple demographics. The outcome was a brand that visually represented both the history and the future of the bog while engaging an audience for their exciting family events that keep the bog alive and vibrant. Since the rebrand, the organization has experienced a resurgence in interest from the public interest in the bogs, their events, and volunteerism.



  • Brand Refresh
  • Illustration
  • Trail Map

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“Thank you!!!! I want to reiterate to your whole team how great it has been to work with you and we hope to keep working with you in the future. We are super happy with all of the work and you are so responsive and organized!”

- Allison Pierson, Executive Director, Whitesbog Preservation Trust

Let's work together

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