The End Fund

A decade-plus design partnership for ending neglected tropical diseases

Over a decade of design partnership with a global health philanthropy that has supported more than 2 billion NTD treatments

Project Overview

The END Fund is the leading philanthropic fund solely dedicated to ending neglected tropical diseases (NTDs) — a cause that affects more than 1.5 billion people globally. We’ve been their design partner since 2012, when the organization had a single employee and was operating in 13 countries with $19M in lifetime pledges. Today, the END Fund has grown to over 100 staff, operates programs across more than 30 countries, and has supported the delivery of more than 2 billion NTD treatments since its founding.

Across more than a decade, two CEOs, and several generations of marketing teams, Pixel Parlor has been the through-line — designing every annual report since the organization’s founding, leading their 2019 brand architecture overhaul, and partnering on advocacy projects like the Reframing Neglect exhibition.

360-Degree Branding, Brand Rollout & Marketing Activation, Purpose-Driven & Sustainable Businesses

end.org

2012-Present

Brand Architecture
Brand Management
Annual Reports
Logo Design
Iconography
Print Collateral
Exhibition Design

The Challenge

By 2019, the END Fund had grown faster than its brand could keep up. The organization had launched multiple sub-brands — each with a specific mission, donor base, and program area — but without an underlying brand architecture to govern them. Sub-brand logos had proliferated organically, with overlapping staff and inconsistent messaging that was creating confusion for donors, partners, and even internal teams.

The Goal: Bring order to a brand portfolio that needed to keep growing — building a system clear enough to communicate distinct value at a glance, and flexible enough to accommodate sub-brands that didn’t yet exist.

Our Approach

We started with an audit. Working with the CEO, the marketing team, and the leaders of each sub-brand, we mapped what existed, identified the relationships and overlaps between funds, and surfaced what made each vertical distinct. From there, we built a brand strategy and visual logic that gave each sub-brand a clear identity within a unified system — and helped each fund articulate value propositions that supported both donor pipeline development and sales strategy.

The architecture had to be durable. We weren’t just solving for what existed in 2019; we were building infrastructure for a portfolio the END Fund hadn’t designed yet.

What We Built

The 2019 Brand Architecture

A complete brand architecture system, including refreshed sub-brand logos and design guidelines built to scale. The architecture organized the END Fund’s three existing investment portfolios at the time — the Flagship Fund, Reaching the Last Mile Fund, and Deworming Innovation Fund — within a unified visual system. It was unveiled in the 2020 Annual Report and has anchored every report since, including a special coffee table book edition for the END Fund’s 10th anniversary.

The system was designed to flex. Three years after launch, when the END Fund introduced the ARISE Fund (Accelerate Resilient, Innovative, and Sustainable Elimination of NTDs) in 2022, its logo slotted naturally into the architecture without needing custom rules or workarounds — proof the system could absorb new sub-brands as the portfolio evolved.

Reframing Neglect

A landmark advocacy exhibition that has reached 2.8 million people globally since its 2022 launch. We collaborated with the END Fund to design Reframing Neglect, an art advocacy project using photography from seven African nations to explore how NTDs intersect with gender equity, mental health, and mobility. The exhibition has been mounted in New York, London, Geneva, and at the United Nations — translating epidemiological data into a story policymakers, donors, and the public can actually feel.

Annual Reports

We’ve designed every END Fund annual report since 2012. Each one involves specialty printing, multilingual considerations, and complex logistical coordination to ensure time-sensitive global delivery for the organization’s annual board meeting. The reports have evolved alongside the organization, growing from a 13-country regional program into a global accounting of impact across 30+ countries, with each year reinforcing and extending the architecture system rather than working around it.

The team always approaches projects with enthusiasm, attention to detail, and with a deep understanding of our overall vision. They have taken simple project briefs and developed high-quality collateral marketing tools, built out our brand identity, and supported our annual report production year after year. We couldn’t be happier with Pixel Parlor’s services.

Yusuf Ahmed, Associate, Public Affairs

The Impact

When we designed the END Fund’s first annual report in 2012, the organization was a year old. It operated in 13 countries, had raised $19 million in lifetime pledges, and projected 30 million beneficiaries for the year ahead. It was a startup with a bold idea and a small team.

Today, that same organization has:

Delivered more than 2 billion NTD treatments (valued at $3.78 billion)
Grown from 13 countries to programs across 32 countries
Expanded from one investment fund to four (Flagship, Reaching the Last Mile, Deworming Innovation, and ARISE)
Built a coalition of 65+ implementing partners, up from a handful at founding
Mobilized contributions from 6,400+ cumulative investors worldwide
Trained 7.47 million health workers
Performed 181,000+ surgeries to prevent blindness and disability

The 2019 brand architecture was specifically designed to support the next phase of that growth — and the data shows it has. Since the architecture launched, the END Fund has more than doubled its implementing partner network, added a fourth investment fund, and expanded its Reaching the Last Mile program from 7 countries to a continent-wide elimination effort covering 39 African nations. The brand absorbed all of it without redesign.

Reframing Neglect has reached 2.8 million people globally and continues to mount new exhibitions. And every year, Pixel Parlor designs the annual report that tells the world what the END Fund has accomplished — a longstanding design partnership in service of a mission that matters.

Ready to dive in?

Whether you’re launching something new, refreshing an existing brand, or bringing more consistency to your story—we’ll help you do it right from the start.

We’re not just here for deliverables. We’re here for the long haul.