Pixel Parlor worked closely with the END Fund, a nonprofit dedicated to ending the most common neglected tropical diseases (NTDs), to refresh and develop branding for new and previously established sub-funds within the larger organization’s fundraising structure.
The goal of the sub-fund rebranding was to create a brand architecture comprised of a series of logos that would work in tandem with each other and the existing END Fund brand system. Over time, new sub-brands could be added—proven by the recent addition of the Arise Fund’s logo.
The new logos were unveiled in the END Fund 2020 Annual Report and were used in subsequent reports, including a special coffee table book version for The END Fund’s 10th anniversary.
Establishing a clear brand and brand architecture has allowed the END Fund to clarify the mission of each fund and the growing portfolio of investments and programs to ensure people at risk of neglected tropical diseases can live healthy and prosperous lives.