We leaned into St. Mark’s Summer’s caring, joyful, and adventurous personality — qualities meant to inspire happiness, belonging, and a sense of possibility for parents and campers alike.
The visual identity bridges institution and energy. The color palette pairs St. Mark’s Navy with Sunshine Yellow — the school’s heritage color brought to life with the warmth of a summer afternoon. At the center of the logomark, a reimagined St. Mark’s School lion preserves the institutional thread while giving the summer program its own clear character. Parents recognize the lineage; kids see something that feels like theirs.
The website carries that energy through. A sunburst graphic and a zigzag pattern resembling the sun bring movement and color around bright, welcoming photos of kids in action — inviting parents to imagine their child’s experience before they’ve finished scrolling. UX was treated with the same intentionality: every path leads to critical information for parents and registration in as few steps as possible.
What We Built
A complete brand identity and the camp’s first dedicated home on the web at stmarkssummer.org.
The standalone site was designed for the parent decision journey — intuitive site architecture organized around the camp’s six grade-tiered programs, bold calls-to-action driving toward registration, fully responsive layouts, and an easy-to-use CMS so the St. Mark’s Summer team can keep content fresh without a developer. We also helped refine the camp’s content with SEO keywords and best practices, giving the program real search visibility for the first time. The site speaks to what working parents actually need: one-stop shopping, single drop-off and pick-up, lunch and snack included, and a clear, frictionless path to enrollment.
