How to Understand Your Audience For a Website Project
In order for your website visitors to feel engaged, you need to speak to them in a way that resonates with them. Imagine sitting in the crowd at a baseball game and someone yells, “Hey!” Now imagine you’re in the crowd and you hear someone yell your name. But imagine if someone says your name. […]
Simplify Website Management with the Right CMS For You
Spend more time on your mission and less time on your website Are you spending too much time updating your website? Do simple content updates turn into overly-complex, headache-inducing, afternoon-eating tasks? Do you wish you had more flexibility to make changes? Did you inherit a website that makes you feel like throwing your laptop out […]
No Assholes, Please!
At our B-Corp Certified design studio, we’ve implemented the “No Asshole” rule. We prioritize mutual respect and boundaries for how we communicate and what we expect.
A Guide to Navigating Commercial Printing and Sustainable Options
Helping you make informed and sustainable decisions for your print projects. This free resource “Print & Paper: An Ethical Resource Guide,” outlines everything you need to know about paper, printing, and production.
What is a Wireframe? And Answers to Other Questions About The Website Design Process.
it’s important to understand why wireframes are a critical step in the complete website design process. And to know how to explain the difference between a wireframe and other tools for different phases like Information Architecture (IA) and a Sitemap and Visual Comps.
You Don’t Own Your Brand, You Share It
You co-create a brand with your customers. This is a shift from thinking about your brand as something you can control to something you co-create with your customers. No one likes a faker. People want the real-deal. And originality attracts the people who are the best fit, even if it’s a small group, to help you co-create your brand.
Our Impact Report 2021-2022
Our mission statement guides everything we do. It’s not a feel-good consideration or marketing tactic. It’s not a “bonus” when we have a surplus—it’s the driving force of our work to create positive change in Philadelphia and beyond…even when times get tough.
How to Set Goals For Your Website Project (With Examples)
Clear goals not only drive design decisions but they unify a team. Specific, measurable, achievable, relevant, and time-bound goals (aka S.M.A.R.T. Goals) help reign in all the possible messages, actions, and design options at your disposal during a website project.
Don’t Wait To Switch: The Next Generation of Google Analytics is Coming
Plan to make the switch to Google Analytics 4—touted to be more accurate, easier to use, and more predictive—so you don’t have gaps in your data
