The Parlor

How to Understand Your Audience For a Website Project

In order for your website visitors to feel engaged, you need to speak to them in a way that resonates with them.

Imagine sitting in the crowd at a baseball game and someone yells, “Hey!” 

Now imagine you’re in the crowd and you hear someone yell your name. 

But imagine if someone says your name. 

You’re more inclined to pay attention when a message specifically addresses you, right? This applies to your website as well. If you want visitors to your site to feel that you understand their specific needs, it’s crucial you speak directly to them.

Sure, you can use landing pages within your website’s information architecture for secondary audiences—like a Job Openings page for potential employees. But your overall website should speak to your main audience—which means you must first understand who your audience is in order to speak to them in a way that resonates with them.

To do this, ask yourself the following questions:

  • Who is your main audience? (be very specific)
  • What do they want?
  • Why do they visit your website?
  • What benefits do they expect from you?
  • How do you want them to differentiate you from your competitors?

Behind even the simplest of websites are many hidden conversations and processes to consider before diving into the design stage.

We get it. Leading a new website project can feel daunting—not to mention, when your schedule is already overbooked, like so many of ours are.

We are here to help. 

You can lean on us. We’ve successfully designed and built websites for all types and sizes of business—and helped clients get past countless challenges along the way. 

We know what it takes to make a plan that leads to success, and now you can too. 

We’ve created the following guide with you in mind. It’s complete with checklists, key questions, and insights to ensure you develop a winning website plan that saves you time, money, and unnecessary frustration. And gets you a beautiful and effective website that makes it abundantly clear to your visitors that you understand their needs and that you are the right business to help them solve their problems.

Need help with your website project? Let’s talk. 

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