Whitesbog Historic Village

Whitesbog Village is a historic farm that is known for its cultivation of the first commercial blueberry as well as its local cranberry bogs. The village offers a variety of activities, including historical tours, hikes, music jams, and the annual Blueberry Festival.

Branding, Print Design & Illustration

Project Overview
Whitesbog Village approached our team for a brand refresh that would modernize their look to appeal to a wider audience without ostracizing the company’s roots and the generations who had grown up with the farm.

Our response to the challenge was to create a rustic logo that spoke to the historic roots of the village while incorporating bright colors and modern typefaces that would appeal to multiple demographics. The outcome was a brand identity that gave Whitesbog more versatility in their marketing efforts and better advertised their multitude of services.

Project Goals

  • Create a logomark that represented multiple services (history, nature, and cultivated berries)
  • Develop primary and secondary color palette along with a new typography system
  • Create a branding and style guide to maintain the integrity of the updated brand
  • Create a fully-illustrated postcard that would advertise the annual Cranberry Festival

The original Whitesbog logo (first) and the new rebranded logo (second) created by Pixel Parlor

Additional logo lockups created to give the brand more versatility

“Thank you!!!! I want to reiterate to your whole team how great it has been to work with you and we hope to keep working with you in the future. We are super happy with all of the work and you are so responsive and organized!”

Allison Pierson

Executive Director, Whitesbog Preservation Trust

Brand guidelines for Whitesbog (top), t-shirt design, and letterhead mockup (bottom)

Our Approach

We began with a tour of Whitesbog to gather insight about the environment, historical significance, and to learn more from the people who keep it curated. The result was three unique logo concepts that highlighted different important aspects of the location. Each concept was crafted with several different lockups in mind to allow for more versatility when it came time to integrate into digital marketing and merchandise.

Initial three logo concepts (top) and some inspirational photography from Whitesbog (bottom)

The Result

Whitesbog’s brand refresh breathes new life into an important chapter of New Jersey’s history and welcomes generations of customers to come and experience it. The bright color palette, organic typefaces, and versatile logo system gives Whitesbog a new brand versatility that will continue to grow in the coming years.

An illustrated postcard highlighting Whitesbog’s route for the annual Historic Cranberry Trail event.

A glimpse into the wireframe phase, where a lot of tough decisions are made regarding the information architecture of the website.

Let’s Work Together

We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking.

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