The Nest at Wheeler

The Nest at Wheeler provides an immersive, nature-based, early childhood curriculum that meets the needs of each child through joyful, hands-on, experiential learning.

The Nest programs integrate academics and social-emotional skills that inspire a love of learning and deep connection to nature.

Branding, Website Design & Development

Project Overview
The Wheeler School approached Pixel Parlor seeking to create a brand for their new Nursery and Pre-K Programs. As part of the design, we built an elegant yet playful website and identity that displays the nature-based learning and immersive educational offerings that Wheeler provides.

Project Goals

  • Create a new visual identity that felt both academic and nurturing
  • Design & develop a new website that was both playful and easy to navigate
  • Distinguish Wheelers programs apart from any other outdoor camp experience

The new primary logo for The Nest (first) and secondary logo marks (second) created by Pixel Parlor

“We have worked with Pixel Parlor on numerous projects including our Summer Camp and new Early Childhood Center. From start to finish the Team exceeded our expectations in terms of brand design, website development and overall finished project. We love that we are able to turn to Pixel for assistance at any time, with any requests – whether it be website updates, collateral materials or general questions/help. We highly recommend Pixel Parlor!”

Bob Rojee

Director of Auxiliary Programs, The Wheeler School

Simple brand guidelines for The Nest (first), and branded one-page print flyer (second)

Our Approach

Our process began with research into the existing Wheeler School brand to help determine how the new identity can mirror its scholastic counterpart while standing out as a nurturing and immersive academic experience. We conducted a competitive analysis of camps in their area and were able to pinpoint the key features that made The Nest a standout.

A look at the process behind early logo concepts and color palette exploration

A glimpse into the wireframe phase, where a lot of tough decisions are made regarding the information architecture of the website.

The Result
With a fresh and engaging brand, The Nest at Wheeler is able to compete on a high level with other camps and support all of their print, digital, and social marketing and communication needs.

Their new WordPress site features flexible page templates that are easily be customizable to support various content types throughout the site. Leveraging the latest WordPress technology with a mix of Elementor Page Builder blocks ensures the longevity of the site while providing a pain-free editing experience that is easy for even the most non-tech savvy users.

Desktop and mobile Homepage designs (first), Webpage template layouts (second)

Let’s Work Together

We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking.

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