The Manayunk Development Corporation (MDC) is responsible for the management and promotion of a clean, attractive, safe, and well-managed business district so that Manayunk can successfully compete as an environment to live, work, shop, dine, and visit.

Branding, Print Design & Wayfinding

Project Overview
The Manayunk Development Corporation (MDC) approached our team for a brand refresh that would display the charm and deep history of the area while showcasing the thriving business corridor along Main Street.

Our response to the challenge was to create a new brand that built on the equity that existed with the existing logomark. Certain legacy elements such as the iconic Manayunk Bridge were included in the new identity system. Our design team created an extensive secondary series of marks, icons and color system to give the new brand flexibility on future marketing materials and environmental graphics.

Project Goals

  • Create a vibrant brand system to engage the surrounding community
  • Develop primary and secondary color palette along with a new typography and icon system
  • Create a branding and style guide to maintain the integrity of the updated brand
  • Refresh existing brand iconography to fit within the newly developed system

Banners and environmental graphics on Main Street in Manayunk.

Examples of the Branding & Style Guide, primary and secondary logo marks.

Our Approach

We began with a visioning session and guided tour in Manayunk that gathered key stakeholders and the design team together to gain insight into the area and goals of the project. The visioning document served as our design roadmap through the life of the project.

The design ultimately relied on inspiration from the surrounding area of Manayunk to tie-in the rich history of the area with the advancing business district. The colors for the brand system were based on murals found along the Manayunk Canal Towpath. The patterns and icons created for the new brand were inspired by the history of textile production combined with the wide range of shops and small businesses down Main Street.

A look at the process behind the bridge icon and the inspiration for the colors.

The Result

The brand refresh was quickly adopted and applied across various applications throughout the Main Street shopping corridor. The icons and new brand color systems have been used for new outdoor signage and for social media and video graphics. The extensive nature of the brand will allow Manayunk to grow and adapt for years to come.

Additional examples of environmental graphics, banners, posters and collateral items with the new logo system applied.

Let’s Work Together

We enjoy taking on smaller projects that then become larger initiatives. There’s no project too big or too small for us. We’d love to hear what you have cooking.

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