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EveryBody Movement & Wellness

EveryBody Movement and Wellness wants everyone to love the way they move and to build a strong health and wellness community through inclusivity.

Branding, Print, Environments & Web Design

Project Overview
EveryBody Movement and Wellness wants everyone to love the way they move and to build a strong health and wellness community through inclusivity. EveryBody brings this to West Philadelphia by offering Pilates, dance, yoga, recovery, fusion classes, and therapy in a warm, bright, fun, and welcoming space.

Founder, Julia Naftulin, approached our team to design a welcoming, vibrant, and warm identity that appealed to a wide clientele of varied backgrounds as well as children, women, men, and everybody in between.

We created a mark intended to show a variety of human forms moving together in concert with one another. This coupled with a subtly smiling “e” in the everybody typeface, we came up with a design with a warm and welcoming heart. Just like Julia and her team at EveryBody.

BRANDING

  • Identity
  • Branding & Voice
  • Collateral & Supporting Materials
  • Exterior Signage
  • Photoshoot Art Direction

INTERACTIVE & WEB

  • Squarespace Platform
  • Vagaro Integration
  • Calendar Integration
  • Easy to Use & Cost Effective
  • Client Training

Identity & Branding

Above: Final logo (first) and secondary mark (second)

Collateral & Supporting Materials

Above: Various print collateral created for EveryBody includes business cards, A-Frame signage, stickers and promo cards.

Exterior Signage

Above: Final artwork and photography for the EveryBody window graphics.

Photoshoot Art Direction

Above: Photography by Sahar Coston-Hardy

Web Design

Above: Screen grabs of the final SquareSpace site. Below: Layout details.

Outcome

Since launching the business in October of 2019, EveryBody has gained a following not only in the neighborhood, but across the city.

“Not only am I thrilled with the final logo, website, marketing materials, and signage designed by Pixel Parlor, it was a genuine pleasure to work with them. They are attentive, creative, and highly skilled at their craft. I would recommend them to anyone looking for design services!”

 

JULIA NAFTULIN
EveryBody Movement and Wellness, Owner

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