A24 Films

Locke is a psychological drama that unfolds in real-time as Tom Hardy, fresh off his iconic Bane performance in The Dark Knight Rises, races across England in his BMW. For the majority of the film’s 85-minute runtime, Hardy, remains the only actor on screen, holding conversations over speakerphone while his family, job, and connection to the past start to crumble before him.

Son Of A Gun is a heart-pounding crime thriller that cooks up a modern exciting thrill-ride from the genre conventions of the ‘70s-era gritty heist film. Starring Brenton Thwaites, Ewan McGregor, Alicia Vikander, and Jacek Koman, the film details the intensity of a life of crime raising questions of who to trust and what kind of future we can imagine for the protagonist as he becomes increasingly enmeshed in a web of criminal activity.

The website accents the design elements of the key art. We maintain a stark aesthetic that focuses on the momentary brutality of the characters. The red monochromatic color scheme and striking image of Ewan McGregor with his fist pulled back immediately impresses in the visitor’s mind the rage, gravity, and thrills at the heart of this film.

Like many indie films with unconventional release schedules, it was important to direct fans to theater dates and a DirectTV premier that preceded the short theater run. The site is powerfully simple, allowing visitors to easily navigate between press clippings, theater dates, and more information about the film so that it could find its early fans who are instrumental to a successful word-of-mouth campaign.

Leaning heavily into homage to the great films of 1970s New Hollywood, J.C. Chandor’s A Most Violent Year is a New York period piece and crime drama. It showcases powerful performances by two actors who have now become household names, Jessica Chastain and Oscar Isaac. It’s a story about trying to make your way in the world and the financial, moral, and relational complications that are inherent in this struggle to make something of yourself without losing yourself completely.

The promotional website is designed around the attractive and intelligent key art that juxtaposes elegant soft-violet serif typography with the jarring title of the film. This intentional contrast evokes the gravity of human struggle at the heart of the film and pairs powerfully with a featured image of the star couple bathed in contrasting shadow and light standing strong together above the NYC skyline.

With this much star power, we knew the website had to highlight the actors prominently to steer visitors to the trailer and grow interest for the film.

Revenge Of The Green Dragons is a 2014 crime drama executive produced by Martin Scorcese. It dives into Chinese-American gang life in the 1980s and ’90s in New York. Filmed in parts of Queens and Brooklyn, the film was directed by prolific Hong Kong filmmaker Andrew Lau and producer Andrew Loo. It features a cameo from Goodfellas star, the late Ray Liotta.

The Spectacular Now introduced the world to two young promising talents, Shailene Woodley (Big Little Lies) and Miles Teller (Top Gun: Maverick). The film is about an unexpected romance between two 18-year-olds that is told with sincerity and authentically calls to mind the feelings of young people on the precipice of adulthood. In one of his last reviews, Roger Ebert noted how rare it was for a film about young people to have actors who look and act their age on screen.