Strata Company approached Pixel Parlor seeking to give their brand a facelift and a new website designed to reflect their new image. Pixel Parlor also set out to tackle new copywriting to support both the rebrand as well as their marketing materials and website, by developing the foundation for the character, purpose, style, tone, and voice of the new Strata Company brand.
From a branding standpoint, Pixel Parlor created new logo and support materials to help expand the brand, including a branded color system, typefaces, and design elements to create a flexible palette of design solutions. Additionally, custom illustrations were created, catered to speak directly to and simplify their complex marketing services.
The new Strata website is a fully customized solution, featuring page templates designed with the flexibility to support the different types of content on the site. Built on WordPress, the website leverages the latest technology with a mix of custom Gutenberg blocks and Advanced Custom Fields (ACF) to ensure the site’s longevity while providing a pain-free editing experience that is easy for even the most non-tech savvy to use.