RPI Consultants recently completed a brand refresh and needed to update their website to align with the new brand standards. We updated the site’s colors and typography, establishing a consistent hierarchy throughout. To enhance visual appeal, we incorporated graphic elements and icons from the brand guidelines alongside photography.
Alongside the visual update, one of the main goals was to streamline the content on their site and make it easy for users to navigate. Our copywriting team conducted an audit of RPI’s existing content in order to make informed recommendations around where to trim down the copy so that it was more concise and allowed their users to find relevant information.
The new site also features clearly organized resources ranging from webinars and podcasts to blog posts and client success stories. Interactive features throughout, such as sliders, and timed sections, help guide users through content heavy sections. The result is a website that is visually cohesive, user-friendly, and effortlessly navigable.
