After over five decades, Painted Bride was a well-known and respected brand in the Philadelphia art world at a pivotal point in their evolution. They decided to double down on a commitment to bring artists’ work into neighborhoods across the city through dynamic community partnerships. To chart this bold path forward, we developed a solid brand foundation to support the roll-out of a new visual identity to match their vision.
Our brand strategy engagement crystallized their mission, solidified their values, clarified their value proposition, and provided clear guidance for how to bring their brand personality to life in word and image through a tailored set of brand characteristics created to connect with their audience and shape their perception of the grounded, radically open, supportive, fearless, and vital arts nonprofit.
Starting with a solid brand foundation allowed us to create a visual identity rooted in the mission and personality of the organization. The logo evokes the welcoming, expressive, fierce, and forthright tone of the brand, and brings in an exciting color palette that represents the power of coming together around artistic expression.