The Cambridge School of Weston, a day and boarding school for grades 9-12 in Weston, MA, is debuting their new summer camp for 2025, CSW Summer. The camp will offer many different programs for kids ages 4-18 to make long-lasting friendships and enjoy a variety of indoor and outdoor activities.
The goal for our team was to establish a brand and website to help them form their identity and get their new camp off the ground. The logo and color palette are adjacent to the main school’s branding but pull mostly from their secondary color palette which is more bright and colorful. We utilized photography that showcased diversity and represented the full age range of campers. In addition to visuals our team also assisted CSW with content strategy to help position them for success.
The website was built using our custom WordPress theme which helped make the process smoother, more efficient, and more affordable. It also links out to their Homeroom.com account for seamless camp registration. The end product is a fun and easy-to-navigate website that is inclusive to all families.
