We worked closely with Bryn Mawr’s Office of Communications & Marketing, using the updated brand guidelines as our foundation throughout. With a fixed, immovable deadline, sequencing and precision were everything.
Rather than treating each deliverable as a separate project, we approached the rollout as a single coordinated system. Our approach centered on broadening the application of the new color palette, patterns, publisher’s marks, and architectural frames while grounding every piece in the “wisdom illuminates” tagline. Decisions made for campus banners informed the logic of the presentation template; the motion language developed for the animated sting set the tone for the lower thirds. That coherence is what makes a brand rollout land as a unified moment rather than a collection of disconnected pieces.
Throughout, we extended the capacity of the college’s internal communications team — absorbing high-volume production work so their staff could focus on the strategic and logistical demands of the inauguration itself.
What We Built
Business Cards. A new standard carrying the refreshed identity — wordmark, seal, typefaces, and color — into the everyday professional touchpoints of the college’s faculty and leadership.
Presentation Template. A flexible, on-brand slide deck system offering a variety of layouts and imagery options, so each presentation feels fresh and distinctive while staying within the new identity. Designed for use across departments without requiring design involvement every time.
Back-to-School Materials. Event posters and postcards spanning a speaker series hosted by the College President through to broader campus community events — the identity applied across the full range of the fall programming moment.
Campus-Wide Banners. Large-scale environmental graphics installed across Bryn Mawr’s American Collegiate Gothic campus — carrying the new brand into the physical environment at the scale the inauguration demanded.
Digital Lower Thirds. Motion graphics for broadcast and livestream use during the inauguration ceremony, giving the college a polished, brand-consistent presence in video coverage of the historic event.
Animated Sting. A short branded motion piece designed as a digital tag across social media videos. The sting drew inspiration from the “wisdom illuminates” tagline, pairing it with the iconic sound of the campus bells as an audio signature.
