Let’s talk about the elephant in the Zoom room.
Across the country, purpose-driven businesses—especially those who proudly wear the B Corp badge—are being forced to re-evaluate how they talk about their values in public. Not because those values have changed, but because the climate around them has. Diversity, Equity, and Inclusion—DEI—once stood as a non-negotiable part of responsible business. Now, it’s becoming a political flashpoint.
At Pixel Parlor, we’ve been watching this shift closely. And helping clients navigate it.
Why Is This Happening?
Legislation and public discourse are increasingly targeting the very language that helped make business more just and inclusive. DEI, ESG, and even phrases like “climate justice” are being flagged or removed—especially for organizations operating in conservative states or working with federal funding.
So, What Do We Do?
We adapt—without abandoning our values.
We’ve helped clients reframe their brand messaging, website language, and public-facing materials to stay mission-aligned without getting caught in political crossfire.
What This Means for Your Brand
- Conduct a language audit for politically sensitive terms.
- Shift to impact-first storytelling and measurable outcomes.
- Reframe values without losing clarity or credibility.
Purpose doesn’t go out of style. But how we communicate might need a refresh.
Does your brand’s language need a refresh?
As B Corps rethink how they communicate, now’s the time to ensure your messaging resonates—not divides. Reach out for a free website language sensitivity audit and get expert insights on how to adapt with clarity, purpose, and impact.
