Your values haven’t changed—but the language you use to talk about them might have to.
At Pixel Parlor, we’re helping purpose-driven brands speak authentically and strategically—even when certain terms become political lightning rods.
Alternatives to Politicized Terms
Instead of “DEI,” try:
- Welcoming culture
- People-first leadership
- Fair access to opportunity
Instead of “climate justice,” try:
- Sustainable impact
- Resilient communities
- Healthy environment
Keep Your Message Rooted in Action
- Use real stories
- Share impact metrics
- Avoid jargon traps
Reframing isn’t retreat—it’s resilience.
Does your brand’s language need a refresh?
As organizations rethink how they communicate, now’s the time to ensure your messaging resonates—not divides. Reach out for a free website language sensitivity audit and get expert insights on how to adapt with clarity, purpose, and impact.
