And how to assemble the right team for success with our website project planning tips
If you’re wondering when to start a website project, the answer often depends on your internal capacity. Most organizations experience cycles in workload intensity, so identifying a relatively lighter season can make a huge difference in your website redesign timeline.
Even though your design studio will handle the majority of the work, launching a new website still requires significant input from your internal team. That means planning a website launch should account for your team’s availability to review drafts, track down assets, and make strategic decisions quickly.
A successful website project starts with smart planning.
How to Prepare for a Website Redesign
Before jumping into a redesign, ask yourself: do you have the right people in place? Start by assembling a project team who can move the website project forward. This often includes a project manager or point person who has the capacity, interest, and authority to make decisions and coordinate timelines.
Then, identify your decision-makers and key stakeholders. Will the CEO need to review and approve certain stages of the project? If so, are they available to give timely feedback? If not, you may need to adjust your project plan—or reconsider if this is truly the best time to start a website redesign.
Being honest about your limitations up front will save you frustration later in the process.
What to Do Before Starting a Website Project
Your web design preparation checklist should include the following questions:
- Do you have full access to key accounts (hosting, domain, CMS, analytics, social media)?
- Have you conducted a content audit of your current website?
- Are your brand standards up-to-date and accessible?
- Do you have all the images, graphics, and illustrations you’ll need—or will you need to hire a photographer or illustrator?
- Should you hire a professional writer to optimize your content for the web? (Spoiler: the answer is usually yes.)
Review Your Business and Brand Strategy
While going through the essential steps to prepare for your next big website project, you may find that your existing content, marketing materials, and overall visual identity also need a refresh. Whether these materials feel outdated, inconsistent, or just don’t align with your current and future business goals, this may be a sign that you don’t just need a new website, but a 360 Degree Brand Strategy. 360 Degree Branding is a comprehensive brand development approach that ensures every touchpoint—digital, physical, verbal, and visual—is working in harmony.
Pixel Parlor specializes in building holistic brand strategies for organizations that want to make an impact. Our 360 Degree Branding process helps your team unify messaging, strengthen identity, and future-proof your business for growth.
Why Planning a Website Launch Matters
A thoughtful strategy is the difference between a chaotic project and one that delivers measurable results. Start with establishing S.M.A.R.T. goals. Taking the time to define roles, review your existing site, and gather your assets will ensure your website redesign process is smooth and successful.
Not only does strong planning save time and money—it also makes the entire experience more enjoyable.
At Pixel Parlor, we love designing websites and building brands that make an impact. We’ve guided countless clients through every stage of the website project planning process. We understand the pitfalls and know what it takes to succeed.
Download Our Free Website Project Toolkit
We’ve created a comprehensive website planning toolkit to help you get started. It includes checklists, key questions, and expert advice—everything you need to kick off your website project with clarity and confidence.
Is Your Team Ready to Take on a Website Project?
Book a free 30-minute consultation with our team to get started. If you’re wondering if a 360 Degree Branding approach is right for your business, we can help answer any questions you have as well. We’ve helped many people in your shoes.
