GiGi – A Pixel Parlor Web Product
GiGi is a fast, beautifully designed WordPress website built by Pixel Parlor for mission-aligned organizations at the start of their growth curve. Same strategic thinking. Same design standards. A focused scope and a six-week path to launch.
that are rolling out new initiatives or campaigns
with focused budgets
Three engagement levels, depending on the kind of partnership your team is ready for.
Features
Best Value
$20,000
Best for: Teams starting from scratch — brand identity and a launch-ready website, bundled into one streamlined engagement.
RECOMMENDED
$15,000
Best for: Teams who have their identity in order and want a collaborative web process — content guidance, UX support, and a real partner through launch.
$10,000
Best for: Teams with internal capacity to handle content and UX decisions independently.
Identity Sprint
Wordmark Logo, Color Palette, Typography System, One-Page Brand Guidelines
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Platform / Theme
5–8 page WordPress site on the Pixel Parlor GiGi platform
5–8 page WordPress site on the Pixel Parlor GiGi platform
5–8 page WordPress site on the Pixel Parlor GiGi platform
Research & Discovery
1-hour Discovery Session, Customized Project Survey, Brand Strategy Sprint Worksheet
1-hour Discovery Session, Customized Project Survey, Brand Strategy Sprint Worksheet
30-minute Kickoff Call
Content
AI-powered draft content to jumpstart your copy
AI-powered draft content to jumpstart your copy
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UX through launch
UX guidance through launch
UX guidance through launch
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Information Architecture
Sitemap & Wireframes
Sitemap & Wireframes
Sitemap
Design
Homepage Design mockup + UI Style Guide
Homepage Design mockup + UI Style Guide
UI Style Guide
Accessibility
Basic Accessibility (WCAG 2.1 AA)
Basic Accessibility (WCAG 2.1 AA)
Basic Accessibility (WCAG 2.1 AA)
Training
Access to Virtual Training Series
Access to Virtual Training Series
Access to Virtual Training Series
Hosting & Maintenance
12 months Hosting, Maintenance & Security included*
12 months Hosting, Maintenance & Security included*
12 months Hosting, Maintenance & Security included*
Best Value
$20,000
Best for: Teams starting from scratch — brand identity and a launch-ready website, bundled into one streamlined engagement.
RECOMMENDED
$15,000
Best for: Teams who want a collaborative process — content guidance, UX support, and a real partner through launch
$10,000
Best for: Teams with internal capacity to handle content and UX decisions independently.
*Post-launch hosting & maintenance: $208/month after the initial 12-month period. Includes security monitoring, software updates, site backups, uptime & performance checks, access to $350 in premium plugins, and more.
Need a little more? Add exactly what you need with our Boosters.
Available à la carte with any GiGi package.
$6,000*
An Identity Sprint gives you everything you need to show up with consistency and confidence: a wordmark logo, color palette, typography system, and one-page brand guidelines — all designed to work beautifully with your GiGi site.
*Bundle with GiGi Studio to save $1,000.
$5,000
Good websites start with good content — and good content starts with clarity. Content Support includes an audit of your existing materials, a one-hour stakeholder interview, and copywriting for five key pages, so your site says exactly what it needs to say.
$3,000
The Launch Kit includes a custom email template designed and built in Mailchimp, plus two social graphic templates in Canva, and a Post-Launch Site Tour + Q&A, so you’re ready to spread the word & feel confident managing your site from day one.
Need something more custom? That’s a signal you might be ready for a full Pixel Parlor engagement. Let’s talk about it.
A few things GiGi doesn’t include
GiGi follows a clear path: discovery, architecture, design, build, launch. We set milestones together at kickoff so you know what’s happening when — and what we need from you to keep things on track. Most GiGi sites launch in six weeks. The biggest variable is content readiness on your end.
GiGi is built on a refined, pre-developed WordPress theme — which is what makes the faster timeline and lower price point possible. A custom engagement starts from scratch and includes deeper strategy, discovery, and design. GiGi gives you the same values and the same quality eye, with a more focused scope. Think of it as the right-sized starting point for where you are now.
Honest answer: a freelancer might be cheaper. What you get with GiGi is a real studio behind the work — strategic thinking baked into the theme, accessibility built in, a clean upgrade path when you’re ready to grow, and a maintenance plan so the site doesn’t fall apart six months in. GiGi is a productized version of what we’d build for you on a custom engagement, not a freelancer’s first WordPress site.
At minimum: your existing content (or willingness to develop it), your logo and brand assets (or an interest in the Identity Sprint Booster), and a clear sense of who your site is for. GiGi Studio clients get AI-assisted content drafts to help kickstart copy development. GiGi Lite clients take on content responsibilities independently.
Yes. If you have an existing logo, colors, and fonts, we can work with what you have. If you’re starting from scratch or feel like your visual identity needs a refresh, our Identity Sprint Booster is designed to get you there efficiently — before your GiGi build.
Every GiGi package includes 12 months of managed hosting, security monitoring, and maintenance. After that, managed hosting and maintenance is $208/month (annual agreement) — which includes uptime monitoring, software and security updates, and more. We handle the technical stuff so you don’t have to.
WordPress. Both GiGi Studio & GiGi Lite use the proprietary Pixel Parlor GiGi theme that is easy for non-technical users to update.
Both GiGi Studio & Lite include basic accessibility compliance targeting WCAG 2.1 AA standards.
If your scope expands beyond 8 pages, requires custom functionality, or calls for deeper strategy work, that’s a signal that a full Pixel Parlor engagement might be the better fit. We’ll always tell you honestly if we think you’ve outgrown the GiGi scope — and help you figure out next steps.
GiGi is designed to launch in approximately six weeks from kickoff — assuming timely content delivery and feedback on your end. Delays in content or decision-making can extend the timeline, so we’ll set clear milestones together upfront.
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