Pixel Parlor is 10!

This is a story of how a freelance design moniker becomes a thriving woman-owned Certified B Corp design studio, how a creative partnership emerges from a marriage and evolves into a talented team of thoughtful and daring creatives. And how it’s possible for a business to do well and do good.

  • Andrew Nicholas creates Pixel Parlor as a freelance moniker and launches pixelparlor.com
  • Pixel Parlor produces designs for Cartoon Network, The Whitney Museum, and others.

2004
  • Pixel Parlor relocates from New York City to Philadelphia for a little extra space and a bit more free time.

2011
  • Pixel Parlor incorporates as an LLC with a strong initial focus on education and summer camps.
  • Jenn Richey Nicholas joins as Partner and Creative Director. Jenn and Andrew transform their spare bedroom in their Northern Liberties apartment into Pixel Parlor’s proto-headquarters.
  • Jenn designs the first Annual Report for The END Fund.

2012
  • Pixel Parlor finds its first home away from home. Jenn and Andrew move into a shared space with Bright Common, a sustainable architecture studio, and designs their logo, which is still used today.
  • Action! IFC Films reaches out to us to start producing digital marketing materials
  • Jenn and Andrew have their first baby, Pike.


PXP Web 2013

2013
  • Pixel Parlor formalizes their commitment to using their business as a force for good and completes the rigorous process to become a Certified B Corp.
2014
  • Pixel Parlor boldly tests the boundaries of coziness by moving into a 350 ft2 space in Fishtown’s 2424 Studios (Suite # 215) as the team grows into a bustling septet.


2015
  • Jenn and Andrew have another baby, Aero.
  • Paymo, a work management software company, features our quickly growing business in a video filmed by Shine Creative that features classic Philly murals and local spots.
2016
  • Awarded B Corp Best For The World: Changemakers by committing to doing better for people, planet and profit. We were able to achieve this huge accolade by finding amazing collaborative partners, clients, and team members.
  • Completed Goldman Sachs 10,000 Small Businesses program, an intensive small business learning experience that fuels sustainable growth.
  • We outgrow our office and find a new home in 2424 Studios (Suite #235) with more space for our expanding creative team.
  • We unveil our fresh new logo design.

2017
  • Entrepreneurs’ Forum of Greater Philadelphia awards Pixel Parlor a Philadelphia 100 Award Winner for fastest growing independent business in Philadelphia.
  • We win B Corp Best For The World: Changemakers for the 2nd straight year even as B Corp continues to increase their standards.
  • PXP launches a refreshed pixelparlor.com


2018
  • For the third year in a row, we are recognized as a B Corp Best For The World: Changemaker.
  • We attend the Arts and Business Council Designing Leadership course, a professional development program for creative business professionals in leadership roles.
  • PXP keeps growing and so does our work space. We move to an even bigger studio space in 2424 Studios (Suite #222).
  • After years of making websites, we commit to a content-first approach that amps up how we align our written and visual content to help our clients tell compelling stories.

2019
  • PXP adjusts to working remotely because of global…well, you know why.
  • Jenn joins the Board of Directors of the Sustainable Business Network of Greater Philadelphia, a local nonprofit organization bringing together local independent business owners supporting each other to do well and do good.
  • Families’ trips to the doctor get a lot more fun when AtlantiCare installs their Pixel Parlor-designed environmental graphic design for their pediatric wing and twinkle wall.

2020
  • The next evolution of the studio takes shape as we announce Jenn as CEO.
  • PXP becomes a Certified WBE (Women’s Business Enterprise). Who runs the world?
  • Brand and Content Strategy become essential elements in our approach to design further cementing alignment of creative and strategy to help our clients inspire change.
  • We formally started expanding our Experiential Design and Film teams to dedicate attention to growing specializations.
  • Scrolly-moly! We design U3 Advisors digital holiday card.
  • Years of dynamic project experience, intimate absorption of the whole “best laid plans” adage, and a celebration of the human element of collaboration inspires our “Scope Creep” T-Shirt design. Be a weirdo, get yours here!

2021
  • We officially bring Brand and Content Strategy in-house.
  • PXP celebrates its 10th anniversary!
  • We reach official dream team status and start dreaming about the next ten years of creating great design for good.
2022

This is our story. We’d love to tell yours.

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